Visual Language – Week #3 Airline ticket & Expressive types

Expressive Types

I chose three words to design, and they are “cat” “dog” and “infinity”.  When deciding which words to choose, I first think about the word “dog”. I feel like New York is such a “dog” city. Everywhere I go, there are tons of lovely dogs. When I think of the word dog, it becomes obvious that I also think of “cat”. For the third word infinity, I choose it because I really like the infinity symbol “∞”.


Redesign Boarding Pass

For this assignment, I did a little bit research on what boarding passes look like in different countries.

I found most boarding passes are divided into two parts — the left and the right parts. The left major part often provides as much information as possible and the right part is often much concise.

I noticed that right before the passenger gets on the aircraft, the airport staff will take the left part of the ticket away and leave the right part to the passenger. So the left part is really aiming at guiding the passenger to take their flight at the right place and time. The right part

The right part is useful in terms of proving information that is important to the passenger both on the plane and after taking off the plane.

I highlighted “taking off the plane” because I always hope that the boarding pass will tell me which pick-up location I should go for my luggage after the plane lands. But often this detail is ignored.

I also looked up some examples of other people tried re-designing boarding passes and I really enjoy this one:

I think this boarding pass is really simple and easy to follow. The most important information is always bold/written in a larger font. The use of color works very well and I also like the little pictures this designer uses.

My design finally looks like this:

The color choices come from Delta’s logo color, which is like this:

I select the information that I think is the most important to put on the boarding pass, including (the left): name, time, flight number, locations, etc.. I use two squares to better instruct the passengers to go to the boarding gate/find their seats. I only left name, flight number, boarding time, luggage pick-up location and seat number on the right smaller part because I think those are the most important things after getting on board.

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